Judging

At the Luxury Packaging Awards, we are very proud of the panel of judges we bring together every year to scrutinise the many entries to the awards. We are equally proud of the judging process, which has developed over the years to ensure impartiality and fairness throughout the process.

What the judges are looking for:
Overall, judges will be looking for evidence of great design, consumer appeal and a sense of luxury in the packs under review and will be asked to consider the following five aspects:
  • Quality and innovation in graphics, decoration, shape and structure
  • Functionality
  • Shelf stand-out
  • How the pack adds value to the brand;
  • Luxury feel

The Luxury Packaging Awards are judged on a single day at the Grosvenor House, London on a date after the entry deadline has passed. The panel is split into teams to allow each judge to concentrate on categories within their field of expertise. Judges score every entry individually, based on the criteria and required information needed for each category. The total scores are then calculated to find out who the winners are.

Meet the judges - more to be announced very soon

NPD Area Leader - Luxury
William Grant & Sons Distillers Ltd
Global Head of Design & Innovation
InnerWorkings Luxury Packaging / INWK Switzerland
Lead Consultant & Founder
Root