For over 40 years the Quality Food Awards have recognised and rewarded some of the finest food and drink products on sale in the UK. The awards cast a spotlight on products that offer fine ingredients, great tastes and aromas, beautiful packaging and amazing value for money. It’s important to stress that the Quality Food Awards are not just about new products: our judges are looking to reward excellence in food, regardless of when a product was launched. If it tastes great and looks great, a well-established product is as eligible to win an award as one that was launched in the past 12 months.