Quality Awards Categories

This set of awards recognise excellence in packaging design, production and innovation and are open to anyone involved in packaging production, specification or design.

To enter an award, you must complete the online entry form which will involve submitting a 300-word summary. The year under review is on or after 1 May 2021 to 1 May 2022. Details of what to include in your summary can be found in the category description for each award.

You will be required to provide details of who has been involved in creating the pack, including names of material suppliers, manufacturers, designers and clients. To be considered, the design and/or manufacturing must have been carried out in the UK.

In addition, judges require strong evidence of any environmental statements or claims made in regards to the packaging project. Entries must demonstrate that packs have the relevant accreditations. Data must be provided to support any claim of carbon reduction, recyclability and/or compostability.

In addition, we ask that environmental claims adhere to the Competition and Markets Authority's Green Claims Code. Click here to view the code's checklist.

You may enter a single pack into a maximum of two categories. Unless stated otherwise, you will be asked to submit two samples of the entire filled pack per category. If you are entering perishable items, please inform our event team who will advise on arrangements

For all categories, unless otherwise stated, judges will be looking for the pack that offers the optimal solution to its brief and will consider a range of relevant aspects including:

  • Shapes and structure               
  • Print and production quality
  • Graphics and decoration
  • Shelf stand-out
  • Useability and openability
  • Product protection
  • Supply chain efficiency
  • Innovation and originality
  • Environmental impact
  • Added value to the brand

Best New Concept Award

Packaging is full of ingenious inventions that have not yet made it to market. This award recognises the best new packaging innovation that has not yet been taken up by a brand or end user.

£ 168.00 +VAT (20%)

Branding Project of the Year

This category rewards outstanding brand design projects for either new or existing products.

£ 168.00 +VAT (20%)

Best Packaging of a New Product

This category recognises packs of any material that have been an essential element in the success of a new product or brand manufactured in the UK.

£ 168.00 +VAT (20%)

Cartonboard Pack of the Year

This category recognises innovation and excellence in production for all types of packs made primarily from cartonboard, but caps, windows and other components can be made from other materials.

£ 168.00 +VAT (20%)

Consumer Convenience Award

This category rewards the best packs of any material that demonstrate outstanding convenience for the consumer, including factors such as ease of opening, resealing, ease of use, ease of storage and ease of disposal.

£ 168.00 +VAT (20%)

Corrugated: Online Retail and Consumer Goods

This category is open to all corrugated packs that deliver products directly to consumers, including packs for online retail, outer boxes for products such as drinks, packs for large consumer items and white goods and so on.

£ 168.00 +VAT (20%)

Flexible Plastic Pack of the Year

This category will reward excellence in production and innovation in flexible plastic packs such as pouches, sachets, sacks and bags.

£ 168.00 +VAT (20%)

Glass Pack of the Year: Other drinks, food and other glass products

These categories are open to all frosted, clear or coloured glass packaging including jars, bottles and vials.

£ 168.00 +VAT (20%)

Glass Pack of the Year: Spirits, perfume and cosmetics

These categories are open to all frosted, clear or coloured glass packaging including jars, bottles and vials.

£ 168.00 +VAT (20%)

Innovation of the Year

This category rewards packs of any material that have brought something completely new and unexpected to the market and delivered real benefits to a brand.

£ 168.00 +VAT (20%)

Label of the Year

This category recognises the best in printed labels and is open to all labels for packaging, including self-adhesive labels, shrink sleeves, wet-glue labels, leaflet labels and in-mould labels, printed using any method.

£ 168.00 +VAT (20%)

Limited Edition of the Year

The proliferation of limited-edition packs in recent times has demonstrated a growing recognition of the power of special edition packaging in influencing consumers’ purchasing decisions. This award recognises the very best limited-edition packs, in any material or market.


£ 168.00 +VAT (20%)

Metal Pack of the Year

This category rewards excellence in innovation and production for packs made of aluminium or steel (tinplate). Closures and lids made of metal, are eligible for entry even if the body of the pack is not made of metal. This category is only open to packs produced by member companies of the Metal Packaging Manufacturers Association. All products submitted must have been manufactured in an MPE (Metal Packaging Europe) member country which covers Belgium, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Poland, Spain, Switzerland, Turkey and the UK. There will be two Awards within the category : Best high volume food and beverage pack; and Best promotional, decorative, general line pack.




£ 168.00 +VAT (20%)

Resource Efficient Pack of the Year

This category will reward the pack that shows the best social and environmental credentials

£ 168.00 +VAT (20%)

Reusable Pack of the Year

This award will recognise the latest innovations in reusable packaging – an area that has come under increased scrutiny and rising importance as a result of the single-use debate. 

£ 168.00 +VAT (20%)

Rigid Plastic Pack of the Year

This category recognises the best innovation and production in rigid plastic packs and is open to blow moulded, thermoformed and injection moulded packs made from materials including PP, PET, LDPE, HDPE and bioplastics.


In addition, entries must take into account the following:


What data do you have to back up claims of recyclability, compostability and/or reduced carbon footprint?


Does the pack have the accreditations and certifications to make its sustainable case?

£ 168.00 +VAT (20%)

Supply Chain Solution of the Year

This category recognises packaging of any material that has helped products travel safely, conveniently and cost-effectively through the supply chain. Entries can include one-way or returnable outer case transit packs, crates and pallets and industrial packaging in any material.

In addition, entries must take into account the following:

What data do you have to back up claims of recyclability, compostability and/or reduced carbon footprint?

Does the pack have the accreditations and certifications to make its sustainable case?

£ 168.00 +VAT (20%)